Category Archives: Branding

Taglines and Slogans

The phrase that follows your brand name explains your unique selling proposition. It is an important part of your brand awareness and positioning. There is a difference between taglines and slogans. Taglines are part of your long standing brand, whereas … Continue reading →

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Beat the Competition with Customer Service

Here is a revealing exercise to see how you fare against your competition in business: Write a few words or paragraph that describes you and your services, your business, your product etc. Now think of your closest competition and cross … Continue reading →

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Email Etiquette

THE BASICS Your business email messages are one more opportunity to project a positive, professional image for your business. Take the time to practice basic email etiquette, also known as netiquette. 1. The emails you send in business are a … Continue reading →

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