What do you say when asked "What do you do?"

Most of us genericize what we do, put a lable on ourselves that makes us sound like everyone else in the business. At first contact - first impressions are key. How will we stand above the crowd and let our prospective customers know how great we are?

• You have your business logo that is a symbol of your business - a "visual" logo that graphically "says the most with the least" (the basic principle of graphic design).
• Expressing what you do verbally, "saying the most with the least" is your "Audio Logo."

Creating the perfect audio logo is harder than you might think. Keeping it short and telling what you do and what problems you can solve for your customers is the key. Tell them just enough that they say, "Tell me more."

Whenever I used to say, "I'm a graphic designer," it just brought blank stares or a polite, "That's nice." But when I say, "I am a Business Image Developer and I help entreprenuers ignite their business by firing up their image," that generates interest! Saying I was a graphic designer was underselling myself because I do so much more than that.

Write your own and try it out at your next networking gathering. You will find that you continue to refine, change and focus it until you have the perfect "audio logo." Then you will see the magic begin!